On Advertising

On Advertising

Education.  Education is gold.  It is an elitist goal to achieve higher and higher levels of education.  Only through education is one able to discern the mechanisms at play in the world. Have you ever seen a TV commercial begging you to create a gmail account?  What about YouTube? no.  I don’t watch much TV, but I’ve seen it enough to not have seen these ads.  Why haven’t I seen any bus station propaganda signs for Amazon.  They might exist in Seattle, but not in Southern California.  Why?  Because they don’t need to advertise.  They don’t need a bigger fan base.  They don’t need to trick people into buying their products.  Their products’ reputations sell themselves.

So then how do we apply that logic to the rest of the products that require advertising?  In an off beat way.  Media is an advertisement in the same way that Disneyland is one big advertisement for animation/film productions which are a front for the real money maker of licensing.  They use entertainment to shine light on the 1% of the world that needs more attention.  It needs attention because it isn’t getting enough attention from the small groups of people who currently care about it.  Less educated and experienced people assume that what they see is the whole world.  Anyone is refuses to get on an airplane lack some serious sense.

They truly believe that the advertised and dramatized world is the WORLD.  They don’t realize that most of the world operates behind the scenes off camera.  Why is this a problem?  Well a ton of people still can’t get jobs.  People are taught to believe that wrinkled women are worth less.  Post menopausal women are not considered capable because no one is advertising on their behalf.  But men who want to be women make headline news. Keep in mind, that post menopausal women of the modern age are very much broke and in the very last years of their capable working years.  That time is very crucial for how they are going to pay for their elderly convalescents once their husbands die.  That is just one example of those who advertising has forgotten.

It all goes back to education.  Why can personal finance be a high school math class?  Why can’t home economics be a legit major?  Because there would be less dumb people to advertise and sell pointless shit to.  If people really knew how big the world is, it would be much more difficult for them to believe that the 40 hour work week is just the next best version of indentured servitude (which is better than slavery).  Society runs off the idea that the broke man can achieve something through hard work.  So society creates bogus “hard work” in the form of pointless meetings, lack of IT infrastructure, and a general belief that people need to put in “their time.”  If you make a point to education yourself by getting out in the world, you can see how it ticks.  You’ll see that all the advertising is just the needy yelling to divert your attention to the small part of the world that most people don’t actually care about.  Otherwise, they wouldn’t need to advertise.

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